"Hometown" is difficult to read because of the skyskrapers and will get even more difficult in print and on any signage. The irony is amusing.
Actually, I tested it several times with different shades of that pantone color used for the "town", and even when it's scaled down to letter head size (between 3cm and 3.5cm) it's clearly legible. I also put it on a dummy business card, and there it's very clear too.